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Affiliates Not Happy With Go Casino, Online Vegas and Company

18 June 2011 by Devon Chappell

its-a-dealGo Casino is closed to U.S. residents. So are Go’s sister sites: Online Vegas, Crazy Slots and Grand Vegas Casino.

If you are a player and reading this – especially if you are an active U.S. player at any of the online casinos mentioned above – you might be saying to yourself, “huh…but I just logged into my Go Casino account…Not only that, I just received an email from Go Casino with a very generous bonus offer”. Huh, indeed.

This is the question brought up in a current forum discussion at CasinoAffiliatePrograms.com (CAP), where a former affiliate of Go Casino posted the contents of a promotional email recently sent by Go Casino.

So yes, Go Casino’s affiliate management company, BestCasinoPartner (BCP), announced a couple of weeks ago that Go Casino was not accepting new U.S. players, some accounts reporting that Go Casino was closing it’s doors for good. Well, Go Casino and its sister sites are not closing their doors for good. They are still open, just not for U.S. residents.

The affiliate who received the above-mentioned email was not a resident of the United States, which would have been another ball of wax altogether. But nonetheless, there was apparently some understanding that the casinos formerly marketed by BestCasinoPartner would be closing up shop for good.

What’s the big deal, right? Businesses close all the time. Well, in order to understand how this is rightfully a big deal to some folks requires a little understanding of the online gambling industry’s affiliate marketing component. The way it works is that online casinos will make revenue agreements with affiliates who refer depositing players to the casino. Sometimes these revenue agreements are a CPA model (Cost per Action), in which the casino pays a one-time fee for the player, sometimes its a revenue sharing model, sometimes a traditional advertising fee buyout and sometimes a hybrid of all three.

It’s the revenue sharing model that now poses the most conflict, serving as the crutch for concern and complaint from several affiliates. Many of these revenue agreements are based on the lifetime activity of referred players. Snowball forming, passive income for affiliates, if you will.

Now, there is speculation that Go Casino and it’s sister sites are still allowing formerly referred U.S. players to keep gambling, which if that’s the case, would mean there are affiliate’s losing out on rightfully earned revenue. There is also speculation that BestCasinoPartners and the Go Casino chain are all the same company, owned by the same people.

Whether or not these accusations are true, the fact of the matter is that some affiliates will certainly lose out on income that is rightfully theirs. While Go Casino and it’s sister sites primarily did business with U.S. residents, they also did business elsewhere in the world. Considering the global presence of the industry’s top super affiliates, it is highly likely a certain percentage of referred players came from elsewhere than the United States. If these players are still wagering at BCP’s casino’s – which they are still permitted to do – the affiliates who referred them in the first place are being left in the dark.

Granted, the fallout of Black Friday did not just touch the big poker sites. Some of Go Casino’s payment processors were shut down as well, resulting in major cash seizures at the hands of the U.S. government. They certainly incurred some losses, which apparently resulted in layoffs of customer service personnel. But they did not shut down entirely. They are still accepting wagers and processing deposits. And that’s precisely what has many former BCP affiliates riled up. If Go Casino and it’s sister sites are still doing business with lifetime affiliate-referrals, shouldn’t the referring affiliates be entitled to their agreed-upon share of the business?

The question is then posed, if this is how Go Casino rewards the loyalty of its affiliates, whose to say they will not take similar action on their players when it becomes convenient and “necessary” to do so? One former affiliate reported on the CAP thread that they are still owed $30,000 from Go Casino.

For some added perspective, it’s interesting to considerthe actions of another huge (former) player in the U.S. friendly online casino gambling industry – the English Harbour Gaming Ventures group (VIP Slots, Millionaire, Super Slots etc.), which also recently closed it’s doors to U.S. players. However, unlike BestCasinoPartner, EHGV’s affiliate marketing arm, Casino Coins, announced it will be honoring lifetime revenue shares with their affiliates.

There is more to play out in this unfolding drama, so please stay tuned by following our own Forum Thread: Go Casino Still Accepting Players?

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