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888 Furthering US Online Gambling Interests

19 September 2013 by Devon Chappell

While many operators in the iGaming industry are focused on the upcoming launch of New Jersey online casinos in November, 888 Holdings is looking even further into the future and farther out into the US market.

Chiefly working throughout the European and UK online gambling markets, 888 has been missing from the US market since the UIGEA crackdown in 2006. However, since individual US states have slowly begun to regulate internet wagering, 888 is undeniably gearing up for a potentially successful return into the US-facing market.

Not too long ago, 888 joined forces with Caesars Entertainment in a partnership that has a potential outcome wherein gamers will see the 888 brand linked to perhaps two New Jersey casinos. Caesars owns 4 Atlantic City casinos: Bally, Harrah’s, Showboat, and of course, Caesars.

Beyond its budding presence within the New Jersey market, in Nevada, 888 is set to power gaming software for the online site of the Caesars-branded WSOP. Despite delays in Nevada stemming from various regulatory issues, there will likely be a resurgence of Nevada based online activity as we approach the New Jersey launch this November.

888 also has prospects in Delaware, where, like Nevada, we’ve seen some delays in launching sites. In Delaware, 888 is confidently entrenched in another would-be, lucrative deal with Scientific Games Corporation and Williams Interactive. All in all, online gambling interests in Delaware are budding as more interstate possibilities emerge in the industry at large. And despite being a small State, Delaware has much to gain from potential interstate gambling deals.

Even though we’ve seen less than a handful of US states come out of the gates running, 888 has expressed confidence that more state’s will move forward, such as Florida, California and New York – if even at intrastate levels. 888 now stands to be a key player in the few states that have already legalized certain forms of online casino legislation, having the potential to hold nearly 50% of the U.S. market. Add interstate deals to the mix and the potential earnings sky rocket.

888 has certainly turned up the dial within its US gambling market interests. The well-known online gambling brand has its hand stirring each pot in every state that is currently moving forward to offer online wagering for real money in the US, and will likely also grab a hold in other states that opt to regulate.

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