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32Red Targeting Regulated Markets

19 September 2011 by admin

32redWhile there have been many fluctuations in the volatile online gambling industry, 32Red Casino is seeing its biggest success at the moment. After a record-setting 2010, the company is looking for a record year yet again in 2011. As part of their business model, they are eschewing unregulated markets, such as the United States, and going after licensed markets. As such, they are currently eyeing Italy.

Speaking with Reuters, 32Red CEO Ed Ware said that the company is “investing more money in marketing at the topline and we are being more aggressive with our promotions, which are bringing in new players.” The company is expecting to make £2.1 million in profits this year before taxes and total revenue of £22.1 million.

More aggressive advertising has been a large part of their success. 32Red now sponsors the Swansea City Association Football Club, a Welsh professional football club that is part of the English Premier League. In addition, 32Red has aggressively promoted its brand through television advertising.

Italy is seen as their next conquest. The newly liberalized market is thought to be a big opportunity for the top online casino company. Ware says that 32Red is “only interested in regulated markets,” and wants to work with governments from the inside rather than approaching the market from the outside.

In addition to the current strategy of going after regulated markets and using aggressive advertising to get their name out there, Ward says he would consider buying smaller companies. They are also interested in becoming licensed in Spain, though the economic situation there worries Ward.

When many gambling companies have been hurt by Black Friday and its subsequent consequences or by the struggling global economy, 32Red is thriving. The company is licensed in Gibraltar.

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