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The Suite Blog >> The Changing Face of the Vegas Strip

 

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February 22, 2008 - Remember the days when Las Vegas used to be something of a Disney World? All that super-sized artifice and hidden treasure. Okay, so maybe it's still got that, but you have to admit that the landscape of Las Vegas has undergone some drastic changes over the years. And it will most certainly continue to change. As condo and residential development reaches an all-time high, the image of Las Vegas is becoming more tolerable and real.

It appears that Las Vegas is finally getting the picture that people are smarter than originally thought. Before, the strategy was to shove countless opportunities to gamble in the casino down everybody's throat. Slot machines waiting around every corner, no clocks, weird patterned rugs, comps...you know the deal. These days, however, casino resorts are trying to get people to spend more money on shopping and dining. You know, something they know they will actually get a return on, whether it be a full belly or a new pair of shoes.

Take, for instance, the Palazzo, which is fronted by the premiere New York based department store Barney's. Not only do sidewalk passerby's on the Strip have direct access to Barney's, those who venture into the Palazzo and casino floor can hit up Barney's from just about every angle.

High-end, unusual stores and walking jackpots has thus far proven to be a successful combination. Other Strip casinos are doing the same, such as the megalithic MGM Casinos. No doubt you've probably heard of MGM's City Center, which is currently under construction. Rather than fronting the nearly $8 billion project with grandiose waterfalls, statues and Bengal tigers, the Strip epicenter will feature more high-end stores accessible directly from the sidewalk. An outdoor mall if you will, taking a step inside the city within a city, visitors will have a horde of dining options, more shopping and that one other thing - casino gambling.

There's no doubt Las Vegas is changing. With more tourists sojourning to the Strip for the spas, desert sun and nightlife, casino gambling is not just what it used to be. Sure, it will always be the lifeline of Vegas. But unless the blood is flowing to the lungs and brain, there's no life at all. Just take a look at Freemont Street. If it gets the entertainment, shopping and nightlife the Strip had, you can bet it will be on the map once again.

Originally published: February, 2008 | Categories: Gambling

 

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