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April 24, 2009 - Yours Truly, aka Suitee, recently came across a press release announcing an online viral marketing campaign for none other than a well known brick 'n mortar casino. This particular casino is located in the land of the Gold rush....California that is...you know, Texas Tea, swimming pools, movie stars (give yerself a nice pat on the back...or a slap on the butt - whichever floats your boat - if you know what TV sitcom that's from).

Apparently, this viral marketing ploy - or as the press release likes to say, "integrated online viral networking campaign", is a first for a California casino. Pray do tell what am I talking about? Good question - I don't even know. But wait.....wait for it....wait for it....there it is (top left corner pocket of the cerebellum).

Enough, let's have it!!!!!! Barona Resort and Casino, which is a top-rated Indian casino located in beautiful San Diego (I love how I just said San Diego is "beautiful" and yet I've never been there), announced a video competition in which the winner will win $5,000, while an additional $17,000 in cash prizes will be shared by finalists and even the online voters themselves - which could be you! (Oh boy, I've got my announcer's cap on...here I go again).

The competition actually sounds pretty fun. And there's no cost to win some free money. Basically, all you have to do is make a video up to two minutes long that demonstrates what it is you love most about casinos. Of course, the whole idea is to help spread awareness about Barona Casino, so don't go shooting footage of the Mirage if you know what I mean. You are gonna' have to be creative on this one. And let's face it - there's plenty of creative range when it comes to the casino experience.

The video doesn't even have to be about gambling. You could celebrate the entertainment, food, atmosphere, amenities, etc. You get the picture. My only advice is to do some research about Barona Resort and Casino before you come up with a storyline. That said, if you want more information on the contest rules, and would eventually like to submit a video, or even vote for videos, go to the "Events and Promotions" page at Barona.com. Submissions are being accepted until May 29, 2009, and the winner/finalists will be announced in late June, 2009.

Originally published: April, 2009 | Categories: Gambling